February 2012
Press Enquiries
Notes to editors:
Muddy Boots Real Foods Ltd is a Worcestershire based beef burger company that was founded in December 2008 by Roland and Miranda Ballard.
Muddy Boots burgers are made from top cuts of Aberdeen Angus beef. Roasting joints and steak joints go into the mince as well, not just the cheap cuts, making their burgers especially succulent and tender.
Roland and Miranda aim to rebrand the image of the fast food burger. They want to prove that beef burgers can be a nutritious, versatile and convenient meal option for the home kitchen. They promote ethical farming, natural ingredients and top quality beef.
Muddy Boots by numbers: our first two and a half years:
|
1 |
Wedding: Roland and Miranda were married on 16 January 2010 |
|
2 |
Additional employees: delivery driver and office assistant |
|
3 |
Punctures |
|
4 |
New flavours in development |
|
16 |
Speaker events Miranda has done |
|
28 |
Friends and family that have helped Muddy Boots out with market stalls etc |
|
40 |
Waitrose stores selling Muddy Boots beef burgers |
|
48 |
48th place in the Social Brands top 100 companies in the UK for social networking |
|
180 |
Square feet in the office at Church Farm |
|
350 |
Farmers’ markets and food show stalls |
|
658 |
Facebook fans |
|
1100 |
Emails received after appearing in BBC One’s High Street Dreams |
|
1351 |
Orders for burgers and steaks online for Muddy Boots Home Delivery |
|
1653 |
Twitter followers |
|
c 300,000 |
Burgers sold so far |
|
3.5million |
People watched the BBC One’s High Street Dreams |
