Press Release

14 November 2011

Muddy Boots Real Foods Limited (“Muddy Boots”) has won two new retail contracts to supply its Aberdeen Angus beef burgers.

Midcounties Co-operative, part of the UK’s fifth biggest food retailer, has initially placed Muddy Boots’ burgers into 18 West Midlands stores, and Budgens, owned by The Musgrave Group, which has 176 independently owned local food stores in England and Wales, will make them available nationwide from this Saturday, 19 November.

Both retailers expressed an interest in Muddy Boots’ burgers as part of their strategies to continue to provide their customers with exceptional quality, British farmed food. 

Muddy Boots, which is owned by husband and wife team Roland and Miranda Ballard, has been supplying Waitrose and Ocado for just over a year and is now looking forward to this next chapter.

Roland Ballard, co-founder of Muddy Boots, said: “This is a terrific time for us to be expanding. As a small business, it is important that we do this at the right time so as not to jeopardise the strength and efficiency of the contract nor, vitally, the quality of the product. We are so happy that we are ready to take these next steps now and to be able to introduce our burgers to more shoppers.”

Miranda Ballard, co-founder of Muddy Boots, added:  “We are on a mission to ‘free the burger’ and are thrilled at winning both The Midcounties Co-operative and Budgens contracts.  This further endorsement of our burgers means that more shoppers will be able to buy our burgers and see that they are a nutritious, versatile and convenient meal option for the home kitchen.”

Muddy Boots already has a busy lead up to Christmas with its limited edition Camembert and Cranberry beef burger hitting the shelves last week (w/c 7 November). The burger combines the succulent top cuts of Aberdeen Angus beef, which Muddy Boots always uses in its burgers, with the smooth creaminess of the Camembert and the sweet bite of the cranberries.

High resolution product and packaging images are available.   Please email: miranda@muddybootsfoods.co.uk

We would be delighted to send samples of the Christmas burger too.

For any information, please contact:

Roland Ballard, co-founder, Muddy Boots Real Foods Ltd, 07980 277 780 or roland@muddybootsfoods.co.uk

Miranda Ballard, co-founder, Muddy Boots Real Food Ltd, 07811 948 503 or miranda@muddybootsfoods.co.uk

Website addresses:

Company website: www.muddybootsfoods.co.uk

Muddy Boots foodhall: www.muddybootsfoodhall.co.uk

Notes to editors:

Muddy Boots Real Foods Ltd is a Worcestershire based beef burger company that was founded in December 2008 by Roland and Miranda Ballard.

Muddy Boots burgers are made from top cuts of Aberdeen Angus beef. Roasting joints and steak joints go into the mince as well, not just the cheap cuts, making their burgers especially succulent and tender.

Roland and Miranda aim to rebrand the image of the fast food burger. They want to prove that beef burgers can be a nutritious, versatile and convenient meal option for the home kitchen. They promote ethical farming, natural ingredients and top quality beef.

They featured in BBC One’s High Street Dreams in May 2010 and are now stocked in 34 Waitrose stores, with Ocado and with some independent retailers and restaurants. They also sell their burgers and some fellow food companies’ products through their online Muddy Boots foodhall.